Fractional marketer & freelance copywriter helping B2B startups scale

“Paul is a great resource who knows our space and understands the strategic elements of writing good copy and the tactical marketing elements of promoting it. Paul really helped us gain exposure when and where we needed it. He’s been great to work with and fantastic to interact with..”

— Dave Tobias, Co-Founder, Betterview (Acquired by NearMap Dec 2023)

Fractional Marketing & Copywriting Highlights

• Former One-Man Marketing Band for 3 Startups that sold for over $120M

• Led Marketing at RiskMeter Online (sold for $78M)

• Scaled Betterview's marketing from 2017 - 2020 and wrote messaging for its successful pivot (acquired by NearMap)

• Generated six-figure deal for client by writing event application selected by startup committee

• Secured partnership and investment for startup client via cold email

• Generated $10k contract for startup client via cold email

• Delivered $26k in new business from a cold email campaign to 25 Fannie Mae Multifamily lenders

• Secured media coverage in 27 publications in one month for startup client

• Generated over $300k for my own business using cold emails

“Paul is a strong product marketer with a passion for helping companies create and sustain a compelling narrative for their target buyers and journalists who cover their space.”

— Matthew Josefowicz, President & CEO, Novarica (Retired)

*Novarica Merged with Aite Group in July 2021. More Details Here.

Experience

20 + years of SaaS marketing experience in the following verticals:

• P&C Insurance

• Long Term Care Insurance

• InsurTech

• Home Care

Certifications: HubSpot Inbound & Email Marketing, Yoast SEO for WordPress and Pragmatic Marketing (PMC-III).

Fractional Marketing Services

I have extensive experience working with B2B startups that are bootstrapping (not raising VC funds), as well as Series Seed and Series A companies.

As a fractional marketer, I’ll oversee your marketing strategy, handle marketing operations, and will build a solid foundation for your future marketing team.

Some of my fractional marketing services include:

• Content Marketing, SEO, and Brand Strategy

• Media & Analyst Outreach

• Conference & Event Strategy, Pre-Event Marketing, and Logistics

• Email Marketing, Website Messaging, and More

 Freelance Copywriting Services

• Business White Papers

• eBooks

• Case Studies

• Website Copy

• Email Drip Campaigns

• Press Releases

• Content Strategy, Editing, and More